Striking a balance between life and work can be a struggle for even the best of us and it is more challenging when you are starting a new business about the same time you bacame a mum.

Things can get out of hand very fast and make us to lose balance and focus in our lives. While you are figuring out how to achieve this balance, these tips to launch a successful business on social media will definitely come in handy. Trust me.

1. Create a plan

The first thing to do is to have a plan. If you have started posting, stop. Go back to the drawing board and create your plan. Who is your primary target audience, who is your secondary audience. What social media platforms do they use? When are they most likely to be online? What kind of content are they most likely going to engage with?

2. Create great content

Your content must be informed by your plan. Now that you know what kind of content your audience will like, it is time to kill it. Remember, your content must be creative, relevant, and relatable. Your content must educate, entertain or inform. Align your content with your goals.

3. Be consistent

Rome wasn’t built in a day. You need to be consistent on social media. You must show up daily even when you don’t feel like. One secret to growing social  media pages is posting great content consistently.

4. Connect with your customers

Let your tone be approachable and friendly. It’s called social media because you are meant to socialize on the platforms. Meet people, connect and create lasting relationships with your customers. Give incentives, discounts, giveaways, free delivery. Call on their birthday or anniversary. This means you need to have a database of all their details.

5. Connect with influencers

Are there certain pages on social media that have large communities of your target audience? Get active on their pages. Drop interesting comments and engage with their community. You can also explore the idea of influencer marketing by running sponsored ads on their pages.

5. Get social

Drop your business account handle in the comments. People will find you!